Key takeaways
- Spec the outer carton first: size, weight cap, stacking limit, and drop-test level — the shelf-facing colour box follows.
- Name the retail channel — marketplace listings need UPC / GTIN on the front face; concept-store boxes need tactile finish notes.
- Decide multilingual copy early; each added language can push lead time by 7-10 days on first run.
- Attach two physical references: one aspirational (tone) + one functional (print technique) — not just a Pinterest board.
Packaging Brief Essentials
Clear packaging specs significantly reduce sample iterations and communication costs.
Information to Provide
Dieline dimensions — inner box and outer carton sizing
Print specifications — Pantone color references, barcode format
Testing requirements — drop test grades, stacking requirements
Regulatory labels — certifications and multilingual labeling per market
Recommended Format
Use a structured table to provide the above. Our "Packaging / Labeling Request" form template is a good starting point.