Cookie Policy

This Cookie Policy explains how U.H. Kitchen (Yu Sheng E-Commerce Co., Ltd., referred to as “we,” “us,” or “our”) uses cookies and similar technologies on our official website.

Cookies are small pieces of data stored in your browser or device. They may be used to operate website functions, remember necessary preferences, maintain login sessions, and help us understand basic website usage.

This policy should be read together with our Privacy Policy.

1. Why We Use Cookies

We may use cookies or similar technologies to:

We do not sell your personal information or browsing history to third parties merely because you visit our website.

2. Necessary Cookies

Necessary cookies support functions required for the website to operate properly.

They may be used for:

If necessary cookies are blocked, certain functions may not work properly, including member login, the customer Portal, RFQs, and other functions that require authentication.

These cookies are used to provide website functions requested by the user and are not generally used for advertising purposes.

3. Functional Cookies

Functional cookies may remember settings or preferences such as:

The website may still function if these cookies are disabled, but certain preferences may not be retained and may need to be selected again.

4. Website Analytics

Website analytics fall into two categories, which are governed by different rules.

4.1 First-party operational records (required to run the website)

We use limited first-party session identifiers or similar technologies to record basic website usage information, so that we can understand whether the website is operating properly, which pages are commonly used, and where visitors reached us from.

This information may include:

This information stays within our own systems. It is not sent to advertising platforms and is not used to track you across other websites. We use it only for website operation, troubleshooting, usage statistics, and performance and user-experience improvements.

Because these records form part of operating and securing the website, they are not governed by the analytics consent option described below.

4.2 Google Analytics 4 (enabled only with your consent)

If you consent to analytics, we use Google Analytics 4 (provided by Google) to help us understand:

What we send to Google Analytics is aggregate usage and product information, such as product identifiers, product names, quantities, and order values. We do not deliberately send information that directly identifies you or your order and contact details to Google Analytics, including:

Before you consent, this website does not load Google Analytics and sends no analytics events to Google. You can change or withdraw this consent at any time through "Cookie settings" in the page footer. Declining analytics does not affect browsing products, submitting an enquiry, signing in, using the cart, or completing checkout.

5. Third-Party Advertising and Cross-Site Tracking

We currently do not use third-party advertising cookies to track your browsing activity across unrelated websites, nor do we use cookies to build cross-site advertising audiences for sale to advertising platforms.

The Google Analytics 4 usage described in section 4.2 is for website performance analysis only. We do not currently enable Google Ads conversion tracking, remarketing, ad personalisation, or Customer Match, and we do not use Meta Pixel, TikTok Pixel, or other advertising trackers. Advertising-related features remain switched off even if you consent to analytics.

If we introduce third-party advertising, remarketing, behavioral tracking, or other technologies requiring additional disclosure in the future, we will update this policy to reflect our actual practices and provide any required choices or consent mechanisms where applicable.

6. Third-Party Services

Certain website functions may rely on third-party services, including:

When you use these functions, the relevant third party may set or access technical data necessary to provide its service.

The third party's own privacy and cookie policies may also apply to its processing activities.

7. Google Sign-In

If you choose to use Google sign-in, Google may use cookies or other necessary technologies as part of its authentication and account-login process.

These third-party technologies are controlled by Google rather than directly set by us.

Where other login options are made available by the website, you may use the applicable alternative without using Google sign-in.

8. Cookie Retention

The length of time a cookie remains on your device depends on its purpose.

Some cookies may:

Actual retention periods may vary depending on website versions, browser settings, and feature changes.

We avoid retaining unnecessary cookies longer than reasonably required.

9. Managing Cookies

For website analytics you can change your choice directly on this website: "Cookie settings" in the page footer lets you turn Google Analytics on or off at any time, and the change takes effect immediately. Necessary technologies cannot be switched off, because the website cannot operate without them.

You can also usually view, restrict, block, or delete cookies through your browser settings.

Depending on your browser, these controls may appear under settings such as:

Please note that blocking or deleting necessary cookies may cause:

10. Effect of Clearing Cookies

If you clear cookies or website data from your browser, the website may no longer remember:

Clearing cookies does not by itself delete your member account, RFQs, quotations, orders, or other formal transaction information stored in our systems.

For requests relating to personal information or your account, please see our Privacy Policy or contact us through the Contact page.

11. Cookies and Personal Information

Some cookies may not directly contain your name or company name. However, where cookie or session information can identify a particular user when combined with an account, IP address, session data, or other information, we handle that information in accordance with our Privacy Policy.

We use such information only as reasonably necessary for website functionality, security, operation, and legitimate business requirements.

12. Changes to Website Technologies

Cookies and related technologies may be added, removed, or modified as website functions evolve.

Changes may result from:

If a change materially affects the way cookies or personal information are used, we will update this policy accordingly.

13. Changes to This Policy

We may update this Cookie Policy to reflect changes in website functions, technologies, legal requirements, or business processes.

Once an updated version is published, the latest version displayed on this website will apply.

14. Contact Us

If you have questions about our use of cookies, website technologies, or related privacy matters, please contact us through the Contact page.

For more information about the collection, use, retention, and protection of personal information and your related rights, please see our Privacy Policy.